| Meet The Team
Dave Rich | CEO & Founder
Holding various positions during his 35-year career in the insurance industry, Rich is experienced in both the home office environment and independent distribution. Rich has a unique understanding of home office decision-making as well as agent and consumer preferences.
Having spent over two decades in executive positions with major insurers, including Great American Financial Resources, Manhattan National Life Insurance Company and Life Partners Group, Rich is fluent in the corporate environment and the needs for insurance profitability and risk management.
Holding the position of Group President for Great American Financial Resources, which included oversight of Great American Life Insurance Company, Annuity Investors Life Insurance Company, Loyal American Life Insurance Company and Great American Life of New York, Rich directed marketing and operations for the life insurance and annuity product lines.
For over 10 years, Rich held the positions of Chief Operating Officer and Chief Marketing Officer of Amerilife Group LLC., one of the largest insurance marketing companies in the country. As Chief Marketing Officer, Rich participated in acquiring distribution and designing unique products in the life, health and annuity marketplace as well as analyzing potential acquisition opportunities. As Chief Operating Officer, Rich helped facilitate the transition from a distributed operating and administrative structure to a consolidated platform reducing expenses while increasing security.
As founder of Ensurem, Rich recognizes the need to transform how business is transacted at both the consumer and insurance company levels. The Ensurem solution provides tools for insurance companies to automate and digitize the distribution of insurance products.
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Scott Roix | Director
With more than 20 years in business operations as a founder and CEO, Roix is an accomplished entrepreneur and business leader.
In 2012, Roix joined Angelrush as the COO and played a pivotal role in developing the company’s direct-to-consumer platform. From day one at Angelrush, Roix improved efficiencies across the board.
Roix is currently CEO of HealthRight, a company who provides consumers with convenient and affordable access to quality healthcare. There, he oversees the eHealth programs, member outreach center, care service center and financials. He also plays a significant role in business development.
Roix’s considerable experience in operations management and building top-performing sales teams makes him an invaluable asset of the HealthRight team.
Roix’s inspiration is helping the entire Ensurem organization achieve the highest levels of performance in order to deliver on Ensurem’s mission of Awaring America™ and its consumers of their choices for obtaining financial security.
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David Lukrich | Director
Lukrich, a sales executive and serial entrepreneur, began his career in 1995 as a district manager for Network Appliance (NASDAQ: NTAP), where he successfully launched and developed sales initiatives for the San Francisco Bay Area.
In 2002, Lukrich moved on to serve as sales director at Decru Inc., where he was responsible for building the sales team and implementing the national sales plan. Decru was later acquired by Network Appliance for $262M.
In 2005, Lukrich entered his first venture as the founder of Syndero, one of the first companies to pave the way in online, direct-to-consumer product marketing. Within three years, the San Francisco Business Times named Syndero as the “Fastest Growing Company in the San Francisco Bay Area.”
Through his experience at Syndero, Lukrich saw huge potential in developing an end-to-end customer ecosystem online, which led to his departure from Syndero and full time investment in Angelrush Ventures.
Over the next five years, Lukrich would develop a premiere platform for direct-to-consumer healthcare internet marketing.
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Vince DelCorso | Director
Vince is an accomplished entrepreneur who has started and ran several direct marketing businesses over the last 20 years in various industries. He specializes in lead acquisition, data management and data mining. Vince’s many years in this field has enabled him to analyze the highest qualified level of prospects for any marketing campaign we undertake, resulting in more happy customers for the company. He is determined to make a difference in people’s lives by “Awaring America” of the value of Ensurem’s products and he strongly believes that “Nobody plans to fail; they just fail to plan.” Our Job here at Ensurem is to help everyday people plan for their future and that of their loved ones.
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John Clifford | CFO & COO
Clifford has extensive international insurance experience ranging from startups to multi-billion dollar corporations. He is a passionate believer in the use of technology and the need to fundamentally change how insurance is sold so that more Americans can enjoy the benefits of these products.
Clifford has a history of working in insurance startups both on the distribution and manufacturing side. His previous roles include co-founder of Covr Financial Technologies, an insurance platform for US financial institutions. At Covr, Clifford worked with insurance carriers and financial institutions to generate sales both on a direct to consumer and advisor basis.
Clifford was also CFO and co-founder at P2 Group, an insurance platform for financial institutions deployed on a global basis.
Prior to that, Clifford was at Old Mutual plc’s US insurance business working several different roles, including Head of Strategy, CFO, and President, where he oversaw $26 billion of assets and $4 billion of annual insurance sales starting from a zero base. Before Old Mutual, Clifford was with Jackson National Life, in their IT & Operations area, and Prudential plc in their Global Strategy Unit in London. Clifford began his career with the Financial Institutions Group of Touché Ross, also in London.
Clifford graduated from the University of Bristol and is a Fellow of the Institute of Chartered Accountants in England and Wales.
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JR Keene | Director of Technology
Keene has an early background in computer programming language and development, specifically with databases such as dBase, Microsoft Access and MySQL. His primary skills are HTML5, CSS3, PHP, MySQL and CRM Systems.
Keene worked as a business systems analyst, developer and on-site consultant for Infusionsoft for five years until founding Vital Consulting in 2010.
Vital Consulting specializes in automation of sales processes, work flows, API connectivity and software development.
As CEO and founder of Vital Consulting, Keene has worked with hundreds of clients since 2010 including Shark Tank and Jordon Belfort, the main character in which the movie “The Wolf of Wall Street” was based.
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Leonard Mello | Creative Director
Mello’s background is in art and design. As a consultant and creative director for a sales and marketing firm, he’s assisted in the launch of several new products in over 43 different industries.
Mello holds proficiencies in the Adobe Creative Suite, a skill set that allows him to create something where there was once nothing. From logo design to business collateral design and web design, Leonard is able to create any brand assets needed for a business’s ultimate success.
In addition, Mello is also proficient with presentation software (PowerPoint/Keynote). He has designed and assembled hundreds of sales presentations, mostly aimed at consumers, that have generated millions of dollars in profit.
For the past five years, Mello has worked as a presentation specialist with Speaking Empire, a professional training and coaching company that teaches speakers, business owners and marketers to how to achieve their goals. He’s put together presentations for authors, doctors, professional speakers and many more.
Some key people of influence that he’s worked with are Robert G. Allen – NY Times best-selling author, David Seymour of A&E’s show Flipping Boston, Kevin Harrington – infomercial pioneer & original shark from ABC’s Shark Tank, as well as Paul Feldman – publisher of InsuranceNewsNet Magazine.
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Danielle Hutchins | Senior Content Manager
My name is Danielle and I believe in the value Ensurem brings to the American people. Prior to Ensurem, I marketed for a multi-million dollar third-party freight logistics provider. Through my efforts of becoming a well-rounded young professional while I was there, I acquired a blend of public relations, marketing communications, online reputation management, analytics and social media management expertise. My title at Ensurem may be Sr. Content Manager, but above all, I’m a communicator. I’m passionate about communicating Ensurem’s value to the public and turning those conversations into long-lasting relationships.
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Zachary Sprague | Senior Designer
My name is Zach and I have a serious passion for all things creative. My role at Ensurem is to keep ensurem.com looking fresh and snazzy. I want your experience at Ensurem to be super easy peasy and lemon squeezy. Because I believe in a world where all user experience is fun, interactive and engaging. Also be sure to check out our social media channels for more amazing content on all that is Ensurem! Until next time, peace out.
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Steve Burks | New Business Development
Steve Burks is a senior sales and marketing executive with over 20 years of experience. He has held many senior sales and marketing positions with Disney Vacation Club, Ritz Carlton Destination Club, Marriott Vacation Club and Bluegreen Resorts.
Burks has developed a special skill set in forging strategic alliances with the largest companies in travel such as American Airlines, Delta, Hertz, Universal Studios, Six Flags, Priceline, Expedia, Travelocity and more. As well as in banking, with Bank of America, American Express and Barclays Bank.
Burks helped procure and execute over $6 billion dollars in strategic alliance sales through various marketing channels that has spanned over 15 years. He has a passion for finding the right set of alliances, forging the relationships and developing the execution and successful velocity with the various teams.
Burks has also been classically trained in the sales disciplines which include recruiting, selection, training, reward and recognition along with performance coaching. He worked on the Marriott Vacation Club executive team that was voted the #1 sales force in the world by the American Business Awards – hailed as the Oscars for business.
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Ashley LeClaire | Director of Strategic Initiatives
Initiating her insurance career at one of the largest privately held senior insurance marketing companies in the nation, LeClaire worked her way up to hold key roles in product and carrier onboarding. As a Six Sigma green and black belt, her responsibilities included working with insurance companies, reinsurance companies, third party administrators and actuarial firms.
Over her 9 years with her prior company, LeClaire was responsible for coordination of the product development process. Responsibilities included the creation of consumer facing documents, marketing materials, agent training and marketing initiatives. LeClaire’s experience stretches from marketing, to administration and operations, to direct sales. Her areas of product expertise include: Medicare Supplement insurance, final expense and whole life insurance, and other ancillary insurance products.
Joining Ensurem in a key management position, Ashley is responsible for the coordination and successful implementation of key onboarding initiatives, including product development and carrier connectivity.
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Having insurance is crucial to safeguarding hard-earned assets. Yet many people believe that purchasing insurance is a cumbersome, confusing, and frustrating endeavor. Experiences in the past may have caused these beliefs. For this reason, postponing the purchase of insurance is an all too common – and costly – mistake. Ensurem’s streamlined, holistic approach to insurance purchase eliminates many of the past roadblocks that prevented people from taking that first important step toward protecting their assets. We believe raising awareness is crucial for folks to make the right choices. We call it “Awaring America™,” and it’s a key way that we differ from other websites. We put the power of information to work for you and your budget by partnering with some of the most reputable names in the insurance industry. Ensurem gives you the freedom to learn the facts from a wealth of sources, compare merits of different companies, confidently weigh your options, and, instantly purchase coverage, all with the confidence of knowing that you made the right choice for you and 